Job Description
Position Summary
The Assistant Social Media Manager will support the execution of the social media and digital strategy across all Graff Auto Campus brands (Chevrolet, Ford, Kia, Toyota, GMC). This individual will help manage content and vendors, track key performance metrics in Google Analytics, calendars, engage with followers, assist with digital campaign execution, and contribute to community-building efforts online. The ideal candidate is creative, organized, responsive, and deeply familiar with social media trends and tools.
Key ResponsibilitiesAnalytics & Reporting
Track key performance metrics and compile weekly/monthly reports (engagement, reach, conversions)
Monitor competitor activity and suggest improvements or new content ideas
Content Creation & Scheduling
Assist in developing and scheduling engaging content (posts, stories, reels) for Facebook, Instagram, TikTok, YouTube, and LinkedIn
Collaborate with photographers, videographers, and store teams to gather content from all locations
Write compelling copy and captions aligned with brand voice
Community Engagement
Monitor and respond to comments, messages, and reviews across all platforms promptly and professionally
Identify and engage with local influencers and community partners to boost reach
Campaign Support
Support social media campaigns including contests, seasonal promotions, and paid ads
Assist in managing content calendars and ensure timely execution across all stores
Collaboration
Work closely with the stores to align social strategies with store events, promotions, and inventory needs
Attend dealership events to capture real-time content and community interaction
Strong knowledge of social platforms
Excellent writing, grammar, and communication skills
Ability to multitask and prioritize in a fast-paced environment
Proficiency in Canva, Adobe Spark, or basic photo/video editing software is a plus
Familiarity with automotive industry trends is a bonus
Creative and enthusiastic with a keen eye for design and storytelling
Highly organized and detail-oriented
Team player with strong interpersonal skills
Passionate about community engagement and brand building
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