Digital Marketing Specialist Job at Abacus Business Computer LLC, New York, NY

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  • Abacus Business Computer LLC
  • New York, NY

Job Description

Job Description

Job Description

About US:

Abacus Business Computer (abcPOS) is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools.

Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base — from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises — with scalable, reliable, and innovative business solutions.

What We Looking For:

We’re seeking a Digital Marketing Specialist with strong skills in SEO, SEM, and content creation for the hospitality industry to lead our online growth efforts. 

Responsibilities include:

  • Creating and executing SEO strategies and PPC campaigns.
  • Writing engaging, restaurant-focused content for all digital channels.
  • Using data and analytics to improve campaign performance.
  • Managing retargeting strategies to boost conversions.
  • Collaborating with our external agency on technical SEO.
  • Working with Sales and Business Development to generate leads through video marketing, email campaigns, and digital ads .
    This role is perfect for someone who’s creative, data-driven, and passionate about digital marketing in the food and hospitality space.

Required Skills

  • 2+ years of digital marketing experience .
  • Strong SEO expertise : technical SEO, content optimization, and link building.
  • Deep paid search (PPC) knowledge : Google Ads & Meta Ads.
  • Creative Suite proficiency : Canva, Adobe (InDesign, Illustrator, Premiere Pro).
  • Experience with HubSpot & Salesforce .
  • Fluent in Mandarin (Chinese) and English .
  • Exceptional communication skills (written & verbal).
  • Strong multitasking & time management —ability to handle multiple projects.
  • Collaborative mindset —aligning digital marketing efforts with business goals.

Preferred Qualifications

  • Hospitality industry digital marketing experience .
  • Multi-channel expertise:
  • Mobile marketing
  • Email marketing
  • Pay-per-click (PPC) marketing
  • Social media marketing
  • Content marketing
  • Search engine optimization (SEO)

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