Job Description

Overview

Compound Growth Marketing is a B2B demand generation agency that partners with high-growth SaaS and tech companies to build and scale predictable pipeline. Were currently looking for a freelance Paid Media Specialist with deep experience in Paid Search (Google Ads, Bing) and Paid Social (LinkedIn Ads, Meta, Reddit) to support a growing portfolio of B2B clients.

This is a remote, contract-based role. The ideal candidate has 510+ years of hands-on experience managing paid media for B2B companies, with strong skills across strategy, activation, account management, optimization, and reporting.

Responsibilities

Strategy & Planning

• Develop channel-specific paid media strategies tailored to client goals (e.g., lead generation, pipeline acceleration, brand awareness)
• Build and present media plans with clear targeting, budget allocation, and channel mix recommendations
• Provide audience segmentation and targeting strategies based on ICPs, funnel stages, and offer types

Campaign Activation & Execution

• Own end-to-end campaign setup in Google Ads, Meta, and LinkedIn Campaign Manager (build campaigns, ad groups, creatives, tracking)
• Develop A/B testing plans and implement experimentation across creatives, offers, audiences, and bidding strategies
• Ensure proper tracking and attribution using UTM parameters and platform pixels, working with internal and client teams as needed

Account Management & Optimization

• Monitor campaign pacing and performance daily/weekly to ensure delivery against KPIs
• Proactively surface insights and optimization opportunities based on performance trends and client feedback
• Conduct keyword research, competitive analysis, and audience refinement to improve campaign results
• Adjust targeting, creative, and bidding strategies to maximize ROI

Reporting & Communication

• Create regular performance reports with clear insights, trends, and recommended next steps
• Collaborate with internal teams (creative, GTM strategy, analytics) to align media strategy with broader demand generation goals
• Join client calls to present results, discuss strategy, and provide POVs on evolving media plans

Qualifications

• 510+ years of paid media experience with a strong focus on B2B demand generation
• Expertise in Google Ads (Search, Display, YouTube), Meta Ads and LinkedIn Ads (Lead Gen Forms, Sponsored Content, Conversation Ads); experience with programmatic and Reddit is a plus
• Strong analytical skills; comfortable working in spreadsheets and using data to inform decisions
• Familiarity with tools like Google Analytics, HubSpot, Salesforce, Segment, or other B2B martech a plus
• Strong communication and presentation skillsable to explain complex performance trends in a clear, client-facing way
• Comfortable working independently and collaboratively in a remote, fast-paced environment
• Availability during East Coast U.S. working hours

Benefits

• The opportunity to work with some of the most exciting names in B2B SaaS
• A collaborative team that values strategic thinking, experimentation, and performance
• Flexibility in workload and schedule, with a high level of ownership and autonomy

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