Job Description

Santa Clarita, CA, United States

Job Identification

6990

Locations

• 24305 Town Center Drive, Santa Clarita, CA, 91355, US

09/20/2023, 09:27 PM

Job Schedule

Full time

Job Description

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone.

We’re looking for an amazing Social Media Specialist to fill this role. You’ll be responsible for managing Princess presence on social media platforms inclusive of Facebook, Instagram, Threads, X, LinkedIn, TikTok, YouTube and Pinterest. A typical day will include social content planning and creation in coordination with internal teams and agency partners. They will work with Shoreside teams, as well as Shipboard teams, to communicate Princess products accurately and creatively. There is opportunity for travel to capture content or oversee content creation on our ships. The ultimate objective is to increase brand awareness, drive engagement, and foster community growth while support key business initiatives.

Here’s a summary of what Princess is looking for in its Social Media Specialist. Is this you?

Responsibilities

• Produces (alongside agency support) content for daily social posts to all platforms that engage and grow our audiences, building meaningful connections with our followers and increasing brand awareness of our products.
• Creates, manages, and schedules social content development and editorial calendar, supporting key business initiatives.
• Collaborates with internal / external marketing teams on media campaigns and strategies, including budget planning, content ideation, and implementation schedules. Partner with fellow marketing team members to leverage social content across other marketing channels.
• Maintain constant awareness of key strategic initiatives through broader content calendar and how social media can support those initiatives.
• Organize and maintain this content in a digital asset library with social media assets, including by not limited to images, videos, graphics, and other multimedia content.
• Monitor and respond to comments, messages, and mentions on social media platforms to build and maintain a positive online community.
• Use social media analytics tools to track key performance metrics (e.g., reach, engagement, conversion) and provide regular reports to measure the effectiveness of social media efforts; adjust content strategies based on data-driven insights
• Assist in identifying posts for paid social media campaigns to drive traffic, conversions, and brand exposure.
• Oversee content shoots or capture content on our ships as content is needed.

Requirements

• Minimum 3-5 years of proven experience in social media management and content creation. Experience in the travel industry preferred.
• Strong knowledge of various social media platforms and their best practices.
• Proficiency with social media management tools and analytics platforms (e.g., Sprinklr, Sprout Social, Hootsuite, Buffer, Google Analytics, platform-specific analytics tools).
• Strong storytelling, writing and editing skills with an ability to adapt content for different formats and audiences.
• Strong communication and interpersonal skills with the ability to simplify the complex, explain difficult content to others, and give feedback on creative.
• Experience creating content for communications campaigns on major social and digital platforms and ability to translate analytics. 
• Be self-motivated, adaptable, detail oriented, able to handle multiple projects and problem solve.
• Thrives in a collaborative environment. 
• Ability to develop and create high-quality and engaging content, including text, images, videos, and graphics, tailored to different social media platforms.
• Creative thinking and a keen eye for design.
• Ability to work independently and as part of a team.
• Familiarity with SEO and digital marketing concepts is a plus.
• Must be legally authorized to work in the United States. Princess is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

Please note that this position can be 100% fully remote, US Only (please note that Princess Cruises is not setup to hire anyone in the following states: AR, CT, DE, HI, IA, KY, LA, ME, MI, MT, MS, ND, NE, NH, OK, SD, VT, WV, WI, WY)

What You Can Expect  

• Cruise and Travel Privileges for You and Your Family
• 401(k) 
• Employee Stock Purchase Plan 
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives 
• Base Salary Range: $54,200.00 to $73,200.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:

Princess is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

Princess Cruises, Holland America Line, Seabourn and P&O Cruises Australia, united as Holland America Group, offering world-renown vacations at sea to travelers around the globe, are building a dynamic, unified organization to serve its highly experienced teams in both our corporate offices and on board our ships.

We’re looking for an amazing Sales Planning and Support Specialist, Cunard. You will be responsible for Supporting Cunard National and Field Sales BDMs and our North American and Canadian travel advisor partners through multiple channels, such as Salesforce, Amenity Funding, and Exclusive Offer Programs. This position will work with Marketing, Public Relations, Revenue Management and Cunard Partner Support on Travel agent communications strategies, including emails, printed collateral, social media, and our travel agent portal (OneSourceCruises.com). The specialist will further support the BDMs as they focus on growing travel advisor relationships through road shows, conferences, events, presentations, and FAM trips.

Princess Cruises, Holland America Line, Seabourn and P&O Cruises Australia, united as Holland America Group, offering world-renown vacations at sea to travelers around the globe, are building a dynamic, unified organization to serve its highly experienced teams in both our corporate offices and on board our ships.

Princess Cruises, Holland America Line, Seabourn and P&O Cruises Australia, united as Holland America Group, offering world-renown vacations at sea to travelers around the globe, are building a dynamic, unified organization to serve its highly experienced teams in both our corporate offices and on board our ships.

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